Did you know that about 80% of the American population does all of their shopping online? It’s for this reason that selling your goods and services via your website is a smart move.
The problem is that people have to know about your website to buy things from it. If you’re not driving traffic, you can kiss your sales goodbye.
There are many reasons why your website sales might be low. You’ll lose potential shoppers if your site is difficult to navigate. You also have to use high-quality pictures to advertise your items.
These are only a few things that you can improve on. Continue reading to learn more.
1. Low-Quality Pictures
Shoppers will absolutely judge a book by its cover. Burry images don’t make the best first impression. In fact, they cause users to click the back arrow.
Pixilated images will make your website come across as scammy. Shoppers will be afraid to put in their credit card information.
Always use high-quality images. If you find that the large file sizes slow your store down, you can always use a compression tool to shrink them.
Take pictures on a white background, and if you’re selling clothes, show images of people wearing them.
2. There’s a Disconnect Between Your Ad and the Landing Page
When someone clicks on one of your ads, you need to make sure that it takes them where they want to go. For example, if the ad is showing off a certain offer, clicking on it should take the user to that offer.
If the ad takes the shopper to your home page, they’re not going to navigate their way around your site until they find the offer. They’ll leave to look for the item they want elsewhere.
3. Nobody Knows About Your Website
It’s difficult to drive online sales when nobody knows about your website. The easiest way to increase your lead conversion rate is to optimize your content with the right keywords.
These are words that people use when they’re searching for goods and services on Google. The algorithm combs through the web to find sites that are relevant to the user’s search.
Speaking of content, make sure you’re crafting high-quality posts that are interesting and informative. Google’s algorithm will reward you for it.
4. Bad Website Design
If your site loads too slowly, users won’t stick around. They’ll abandon their cart out of frustration.
Shoppers also need to be able to find the store section of your site in order to shop. That means your site needs to be user-friendly and easy to navigate.
If you’re not sure where, to begin with fixing your website design, you can get help from the professionals at https://www.thevisualrealm.com/web-design/.
Common Reasons Why Your Website Sales Might Be Low
As you can see, there are many reasons why your website sales might be lower than you would like.
To attract shoppers, you need to use attractive images to represent your products and do what you can to improve your web design.
For more tips that will help drive traffic to your site, visit the Business section of our blog.