The days of team-building retreats and icebreaker games in the conference room are long gone. Companies are now looking for ways to engage with their remote workforce and provide a fun virtual event.
Consider using session tracks to make it easy for attendees to watch videos on the topics they care about. For example, grouped like-minded sessions into playlists that are easily accessible.
Increased Brand Awareness
Event organizers use virtual events to connect and engage with a broad audience without requiring them to travel or spend time away from their desks. By doing so, virtual event companies help them reduce costs associated with venue rental, food and beverage, production, and other expenses.
Virtual events can be broadcast as group live streams, recorded content, or downloadable materials. This allows event planners to customize the experience for attendees or students based on their preferences. These events can include thought leadership presentations, panel discussions, technical presentations, and interviews with experts.
These events can be interactive, offer different language options, and invite guest speakers to make the experience more interesting for audiences worldwide. Providing attendees and students with this level of customization can increase engagement and lead to more sales leads for businesses. These events also enable monetization through sponsorships and can generate ROI reports using critical metrics like attendee engagement and program conversion. The resulting data is easily accessible to event producers and helps them understand their programs’ impact.
Enhanced Attendee Experience
Virtual events go beyond a simple video conference with the addition of interactive elements and engagement tools. They can include quizzes and challenges that gamify the experience, creating avatars/visitors with which attendees interact. This allows for a much more immersive virtual experience than in-person meetings alone.
In addition, online event software provides granular attendee data that is hard to obtain from in-person events, such as viewing stats and engagement levels. These metrics can help companies identify areas of possibility that need improvement and ensure that the right people see the content.
It is also essential to keep in mind that while online events are a great way to increase attendance, a large number of registrants may not show up to the live event. This is where targeted follow-up marketing and the ability to offer recorded content on demand come in handy. This helps to mitigate no-show rates and create a more engaging event for those that can attend.
More Effective Marketing Campaigns
Running successful marketing campaigns for virtual events is a challenging task. However, event planners can leverage various tactics to ensure a strong attendance rate.
With a virtual event, companies save travel time for attendees, organizers, and production lead times. This allows for significant cost savings, which can be passed onto delegates or re-invested into the event to enhance profitability.
Moreover, virtual environment content can remain accessible 24/7. This allows companies to continue marketing the program after the event ends and helps generate leads and measure ROI.
Virtual events have boosted ROI as organizers repurpose event content post-event, promoting it via video, blog posts, podcasts, and email marketing campaigns. Savvy marketers also reach out to registrants who were no-shows and encourage them to engage with post-event content.
Organizers are also creating more multi-sensory experiences for participants. For example, attendees received all the items needed for an at-home manicure. This type of event experience attracts new audiences and increases brand awareness.
It will make your life easier as they manage all aspects of the event, from planning to execution. Ensure you choose a partner that offers a robust event app that enables participants to engage, interact and communicate with each other during the event. It should also provide various tools that enhance the event experience, including conversation labels, private notes, and customizable auto-replies.