There are many different ways to attract new customers to your business like giving a plastic coupon for example. Some of these strategies include word-of-mouth advertising, direct response marketing, retargeting, and creating engaging content. Some of these strategies can be used to attract new customers and build brand loyalty. Regardless of your chosen method, there are proven ways to draw in new customers and build your business. Here are some of the best ones:
Word-of-mouth advertising is a powerful marketing tool that can drive a steady stream of referrals and new customers. In addition to offering free samples, it can also increase brand awareness by giving potential customers a reason to spread the word about your business. You can also ask for testimonials and customer surveys in exchange for a sample. These surveys can help you gauge the needs of potential customers and create an effective marketing strategy.
Consider establishing a referral rewards program or creating formal thank-you programs to boost your word-of-mouth campaign. Ask customers if they have used any similar products or services that you offer and provide incentives for them to share their experiences with others. Word-of-mouth advertising is a great way to attract new customers, so start making your social media presence as influential as possible.
Direct Response Marketing
There are numerous benefits of direct response marketing, including the ability to track results and create new customers. These ads generally feature an attractive call-to-action (CTA), unique selling point, and copy. Direct response marketing is also easy to track. It allows brands to connect directly with potential customers and measure their ROI. Direct response marketing has been around for decades, going back to the days of nylon pantyhose and collectible toys.
One of the best ways to measure the impact of direct response marketing is to create a list of the types of potential customers you’d like to target. For example, some marketers use a general niche group, such as women aged 30 to 50. Others use a more specific niche, such as women interested in athletic wear. By creating lists of people with similar interests, they can effectively target their direct response marketing efforts.
Many consumers visit websites but never make a purchase. Instead, they are browsing for a particular product or service or need it immediately. If they leave your website, they move on to a competitor’s site, thus wasting your time and revenue. With retargeting, you can draw new customers to your business by making them aware of your products or services in the first place.
Retargeting is an economical way to check the boxes and create a holistic marketing strategy. It follows a consumer from one website to another, from Facebook to Twitter to your website. The best retargeting efforts are custom-designed and made with the intent of a consumer in mind. This is an effective way to increase sales and brand loyalty. However, you should be careful not to overdo it!
Creating Engaging Content
Creating engaging content to draw in new customers requires more than just making it appealing to the eye. To gain your readers’ attention, you have to stand out from the crowd and compete with other brands. Therefore, content marketers are tasked with getting their audience to interact with their content, whether in the form of amplified organic traffic, comments, shares, clicks, conversions, or opt-ins.
Engaging content provides the reader with valuable information or entertainment. It offers a unique perspective, a funny moment, or some other piece of information. It inspires conversation and piques their interest. Engaging content will keep visitors reading and returning for more. And content that’s shared will further spread brand awareness. Developing an excellent content strategy requires research and testing, and engaging content is no different.
Asking for Referrals
Referrals are the lifeblood of your business. You can ask happy customers to recommend your products and services to their friends and family, and this practice can improve your net promoter score. However, the question remains, how do you ensure that you get the right customers? First, you should clearly define your ideal client, then ask them to refer you to other people they know. Asking for referrals should be part of your onboarding process, and you should recognize the top referrers in your monthly meetings.
To ensure that your referrals are as good as possible, you must create value for them. Referrals are more likely to give you their word when they feel you have helped them. For example, you can provide data proving your services’ value, and your customers will think they are getting a return on their investment. Another way to build value is by exceeding customer expectations.