What Is Internet Broadcasting?

Broadcasting is a term that refers to distributing created content to a group of people using telecommunication technologies. It can be done via radio, TV, or even data transmission.

Auton’s broadcast internet plan involves storing popular streaming content on local networks and delivering it to connected cars or individual homes, depending on the type of broadband connection. This would free up bandwidth for other uses, Fotheringham says.


Webcasting is a form of video broadcast that uses the Internet. It can be live or pre-recorded and is often used to reach geographically distributed audiences. This type of broadcast has many benefits, including maximizing brand opportunities, engaging, interacting with customers, and extending your company’s value.

This technology can also be a cost-effective way to connect with your audience. Webcasts can be delivered via multiple platforms, including mobile devices. This makes them ideal for companies that must reach a diverse global audience. In addition, webcasts can be used for training, meetings, or press conferences.

The technical process behind a webcast involves encoding the broadcast content into formats that can be transmitted over the Internet or local area network (LAN) and decoded by players on personal computers, tablets, or smartphones. Webcasting is also sometimes referred to as streaming or live streaming.

While there are several differences between an online conference and a webinar, the main difference is that a webcast is a live event. It is typically hosted in real-time and can be watched by anyone with an Internet connection. It can also be recorded and saved on a platform for later viewing. It is important to note that webcasts are one-way, and the audience cannot interact with the presenter.

A webcast allows a company to communicate with its global audience in real-time and in an efficient manner. Its unique ability to expand the audience reach without relying on traditional channels means that it can be used for a wide range of events, from press conferences to corporate communications and investor meetings.

As a result, webcasts are now being used by organizations from all sectors, including healthcare and financial services. They can help to build a strong and engaging online presence for their brands, which can be vital for increasing customer engagement and sales.

While Broadcast Internet is still in its early stages, it has the potential to revolutionize the industry and open up new opportunities for the media sector. This is especially true if it is able to integrate with existing technologies like NextGen TV and 5G, which are set to become the backbone of future networks.

Internet radio

Internet radio works by streaming audio to users over the internet. This allows listeners to access the station with a Wi-Fi connection from any computer, tablet, or smartphone. Unlike DAB, which requires an external transmitter, internet radio streams are transmitted directly from the broadcaster’s servers. This allows the radio to overcome FM or AM frequency limits, which are typically limited to a local area of a few kilometers.

Internet-based radio stations are easy to set up and operate. All you need is a computer with a broadband internet connection and software that can encode music and talk into an MP3 file. Then, you can upload the file to a server that can stream it to listeners. Some radio stations also offer standalone devices that connect to a network and allow listeners to tune in to the audio, often shaped like traditional FM radios for nostalgia.

The beauty of Internet radio is that it has a global reach. Those in France can enjoy an internet broadcast from Australia, and vice versa. This means that broadcasters can have access to an unlimited number of listeners, overcoming geographical limitations and allowing them to expand their content offerings.

Internet radio has many advantages, including high-quality sound and the ability to customize playlists and skip songs. Additionally, unlike DAB, many internet radio stations are free to use, which can be costly for large businesses that want to make their content available in a specific location.

A study found that radio ads can be more effective than other types of advertising because they elicit emotions in consumers, which leads to higher response percentages. Furthermore, radio ads can be more cost-effective than television or print advertisements because they don’t require expensive production.

The technology behind Internet radio has improved, making it possible to create more niche formats. As a result, many independent radio stations can now reach more listeners than ever. This is especially important for advertisers, who can target their products to specific audiences.

In addition, internet radio is more reliable than traditional Hi-Fi systems, as it doesn’t rely on an external antenna that can be impacted by weather and other environmental factors. Internet radio is also easier to manage and requires less maintenance than traditional radios, making it more affordable for small businesses.

Video on demand

Video on demand is a way to stream pre-recorded content over the internet, such as a movie, TV show, or music video. The popularity of this type of content has made it one of the fastest-growing forms of online marketing, with videos now outperforming blog posts and infographics. In fact, according to HubSpot, videos are the most popular form of content used in marketing strategies.

VOD streaming has changed how we watch TV, allowing viewers to choose what they want to see on their own schedule. Unlike linear television, which broadcasts at the same time to all viewers, VOD streams can be viewed at any time from any connected device, regardless of location. It also allows viewers to skip commercials and other pre-recorded content they don’t want to watch.

There are two types of VOD: transactional (TVOD) and subscription-based (SVOD). SVOD streaming offers users access to a large library of video content for a monthly fee. Netflix, Amazon Prime, and other streaming services often use this model. On the other hand, transactional video on demand requires viewers to pay for a specific piece of content. This is typically used for high-end movies or sports events.

Broadcast Internet is a new technology that lets Internet providers stream TV shows and movies over their networks. The technology is designed to use the existing TV spectrum to deliver streaming media. In an interview with Telecompetitor, Auton CEO Vern Fotheringham said that broadcast Internet could be a game changer for the industry.

Fotheringham explained that providing high-quality content is key to a successful video-on-demand system. He added that it would be difficult to achieve this without a reliable, fast, and scalable Internet connection. He added that his company, Anywave, is working on a prototype of the system that telecommunications providers could deploy.

Broadcasting over the internet is becoming more and more common, but it requires a special setup that includes a source of video (such as a webcam), an encoder to digitize the video, and a media publisher. It can stream live events, such as fashion shows or music concerts, and generate a much larger audience than traditional broadcasts.

Live streaming

Live streaming is when a video is broadcast over the internet in real-time. It works similarly to the way that television and radio broadcasts work, transmitting a single signal to many receivers simultaneously. The difference is that live streaming happens over the internet faster than traditional radio and television transmissions. This makes live streaming a more cost-effective way to broadcast video. Streaming services such as Facebook Live, Periscope, and Kuaishou offer viewers the opportunity to watch events as they happen. This includes concerts, sporting events, and even video games.

In order to stream a live event, users need to have a fast Internet connection and a device that can play video. In addition to the necessary hardware and software, live streaming requires a content delivery network (CDN) and an HTML5 video player. The CDN caches the live stream segments, reducing the amount of data that needs to be transmitted to each viewer’s device. This also eliminates lag and buffering, making the viewing experience seamless.

Another advantage of live streaming is its ability to keep audiences engaged. Live streams can include interactive elements, such as polls and questions, which can help viewers stay connected to the event and increase engagement. They can also be used to promote products and services. This is particularly useful for businesses with limited marketing budgets, as they can reach a large audience without paying for commercial space.

One drawback of live streaming is the lack of moderation. This can be a problem for children, who may access inappropriate live-streamed content they were not expecting to see. It can also be challenging for parents, who must teach their children to use online safety tools and be aware of the risks involved in using these technologies.

Live streaming is a great way for businesses to connect with their audience in an authentic and engaging manner. It can also help them stand out from their competitors. In addition, it is an effective tool for marketers, as 80% of consumers prefer watching live videos to reading blog posts or viewing on-demand video content.